Post-Modern Graphic Design example #30 (6/30)

This is a design that came out near the postmodern era, instead of the current examples I have been researching lately. This design has more monotone colors, compared to the flashy bright colors we have been seeing in some of our other examples, although this design features many of the postmodernism characteristics including overlapping elements, unconventional typography, abstract elements, geometric forms, and textures. The only postmodern features that are lacking in this design are the tilted axis, as all of the text is straight on the composition, as well as the illustrations, manipulation of reality, and flashy colors. The main feature I see from the postmodern era in this work is the unconventional text since there are several different styles of type, widths, hierarchy, and colors. The text is overlapping each other a few times, which adds the abstract look to the design. This piece differs from the last example I saw on Behance drastically. The last example had very flashy colors, a tilted axis and manipulation of reality, which this design lacks. They both share many features and fill the composition, although they fill it up in different ways. The last example created a busy composition with overlapping textures, shapes, colors, very large title text and small body copy. On the other hand, this design fills the composition with a few geometric forms, one texture and text that is centered in the page. They both share the large font for the title, but the body text almost seems unimportant on the last example, where in this design, the body text is larger, showing its importance. I feel that this design is very important to postmodernism because it shows the key features that are commonly associated with the era, including overlapping elements and unconventional text. Even though this piece lacks some of the other common postmodern features, it strongly portrays the difference in scales, widths and styles of text, which draws in the viewer's eye. The flashy colors are typically what attracts viewers to a design, although this design has more monotone colors, lots of text, and overlapping textures and shapes, this makes them the focus of the design. Since this is a very simplistic work, it makes the audience focus more on the text and abstract background, which is very important to portray when the designers only need to inform.

VanderLans, R. Licko, Z. (1988). Emigre 10, Cranbrook. MoMA. Emigre Inc., Rudy VanderLans, Zuzana Licko. Emigre 10, Cranbrook. 1988 | MoMA