Post-Modern Graphic Design example #25 (6/28)
This is a very abstract and nontraditional design, so it fits in perfectly with the rejection of typical art that is associated with postmodernism. It portrays a tilted axis with the text, geometric shapes, overlapping, flashy colors, manipulation of photos, and unconventional typography. Since the composition is a blank white background, the bright blue and pink pops and draws in the audience. The text is also very unconventional with its legibility and confuses the audience, which is a key part of the abstract art characteristic of postmodernism. There is a manipulation of photos portrayed due to the photo at the bottom left being cropped to fit in with the geometric shapes, as well as the overlapping text and shapes on top of the other two photos (top left and top right). This manipulation shows the abstraction of reality which is common in any postmodern pieces. This design by Chris Do differs from the last example I looked at by the use of colors, typography, and geometric shapes. The last example lacked the geometric shapes we have been seeing in postmodern designs, as well as does not have the same illegible, abstract typography that Chris Do's design has. The text is clearly legible in the last example by Lipski, and has a very unconventional outline around each letter, differing form the plain block style font that Chirs Do uses. The use of colors is also very different since Chris's design had flashy colors against a solid white background, while the last example uses more bright colors, like the rainbow, but they feel muted against such a dark background. This design is important to postmodernism because it shows how you can incorporate photos into your design without having the same collage style. Postmodernism is known for its rejection of typical art styles, so sometimes many postmodern pieces do not have every single characteristic that's associated with the era. This design does not have the collage style, although he shows photos inside of the design such as overlapping them, cropping them into shapes to blend in with the overall composition, as well as lowering the opacity to make the photo almost look like a texture (top left corner). This is very important to me because it allows me to see how designers use the typical features of postmodernism and play around with how they will portray them. Each designer has a different approach to manipulating photos, incorporating colors, overlapping, etc. I think this design is important because of how Chris plays with the photography, and combines the two features of postmodernism, manipulation of photos and collage-style to create an uncommon postmodern design with its abstraction in the photography layout.
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