Post-Modern Graphic Design example #23 (6/27)

 

This is clearly a Paula Scher design based on the use of unconventional type, a tilted axis, flashy colors, the single photo manipulation which is shown here and in some of her other works. In each of these designs she puts the text in an outlined block like style, which we have seen before in many other postmodern examples. She also overlaps the text with the photos, which is a common feature of postmodernism. Scher uses a tilted axis for almost every element on the design, such as the tilted text in the background, the rotated text against the photo, and the photo. She also portrays something uncommon in her work, but has been seen in postmodernism, that is the contrast between flashy colors and greyscale. This was shown in examples #7, #9, #14, #18, and #20, as well as this example by Paula Scher, with the black and white photo shown in the middle against the bright colors in the background color and text. This design differs from the last example I researched by Hugo on Behance mainly by the text and colors. The last examples text was mainly straight besides the small amount of tilted text around the figure, as well only three main colors decorating the design, black, white and red. This is very different from this design because Scher uses several different bright colors and even shares different variations. She even shares the common feature of postmodernism, a tilted axis, several times throughout the design since her background text, photo, and front text is rotated to create more of an eye-catching design. This design is very important because it shares many features of postmodernism as well as adds a new style we haven't seen as much in her work, the greyscale element. I think the greyscale element added to the design adds something very appealing to the overall composition because it makes the colors pop even more and makes you focus on every element shown. This is enunciated with the tilted photo because it follows the postmodern feature of a tilted axis and also follows Paula Scher's work she has done in the past. This aspect is so important since Paula Scher is such an influential designer for postmodernism. She specialized in this eras style and never has a design look the same, so adding the greyscale element was something new that she surprised her audience with while still maintaining the postmodern characteristics. 

Scher, P. (2017). NYU Skirball. Behance. NYU Skirball (pentagram.com)