Post-Modern graphic design example #11 (6/19)
This design by Paula Scher became a well-known piece in postmodernism because it had so many elements that were previously used in this era, while some were never seen before. These consistent elements included the overlapping type, flashy colors, and use of bold textures/patterns. The new element that we have not yet seen before in the other postmodern design examples, is the unconventional mixed media that includes the photography of the figure look as if it is moving. The image of the boxer looks shaky, almost as if you are in the boxing ring with them, and the texture applied to the man makes the shakiness look natural. The type and other informational elements overlap the image, while some elements maintain the texture underneath of the text. This is very different from the last design example I researched by Jonathon Barnbrook because that example is focused mainly on typography, while this example focuses on the mixed media with the patterns, textures, photos flashy colors, etc. Both of the examples have the same purpose, to inform the public about an event, but Scher and Barnbrook approach the designs very differently based on their own skills and style. Since Scher is more into nontraditional media, with characteristics including, tilted axis, flashy colors, patterns, manipulation of photos, etc. her designs are more commonly thought of when thinking of postmodernism. Although with Jonathon Barbrook, his designs are mainly typography based, but some of his designs relate to postmodernism based on their characteristics. I really love this design because I think it very important to see how a designer can inform the public about an event while still entertaining with including an eye-catching design. Her designs, especially the Blade to the heat, makes the audience take a second look because the design is so flashy and busy, it makes you look harder and more-in-depth. This is important since it allows the audience to actually focus on the design, and then look at the information, which will make the information about the event more intriguing.
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